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DEGREES
Ph.D., Organizational Behavior, 2001
Schulich School of Business
York University
Toronto, Canada
MBA, (using the Case Method), 1988
Richard Ivey School of Business
University of Western Ontario
London, Canada
B.A., Philosophy & Economics, 1985
Wilfrid Laurier University
Waterloo, Canada
DISSERTATION
The effectiveness of humor in persuasion: The case of business ethics training.
UMI Dissertations Listing # NQ70570
Read it now
Abstract
Humor is a ubiquitous and under-researched phenomenon. Previous research on its effectiveness in persuasion has produced conflicting and inconclusive results. Accordingly, this study began by developing theory about when the use of humor could be expected to be effective, based on a review and integration of existing humor theory and persuasion theory. The Ethics Challenge (Lockheed Martin's board game that teaches about ethics using Dilbert cartoons) was selected for an experiment to test this theory. As elements of the humor were removed, changes in the effectiveness of the game were noted. The independent variable was humor (cartoons, wisecracks, neither or both) and the dependent variable was persuasion (changes in behavioral intentions and descriptive adjective ratings). Overall, it was the inclusion of irony and self-effacing humor that had the most significant impact on the effectiveness of the persuasive message.
Thesis Supervisor: Ronald J. Burke
BA (Manitoba); MA & PhD (Michigan)
Industrial/Organizational Psychology
Professor (York)
Thesis Advisor: David E. Dimick
BA (St. Olaf); MA & PhD (Minnesota)
Career Development/HRM
Associate Professor (York)
Thesis Advisor: Robert G. Lucas
BComm & MSc (UBC); PhD (Cornell)
Organizational Culture
Associate Professor (York)
Dean's Representative: Rekha Karambayya
BSc (Madras); MBA (IIM); PhD (Northwestern)
Diversity in Organizations
Associate Professor (York)
Internal Examiner: Esther Greenglass
BA, MA, and PhD (Toronto)
Social Psychology
Professor (York)
External Examiner: Gene Deszca
BA, MBA (Western); PhD (York)
Organizational Change
Professor (WLU)
OTHER
Excellence in Student Service Award, 2007
Academic Advisement Center
Long Island University
Nominated for the David E. Newton Award
for Teaching Excellence, 2006 & 2007
Permanent Resident Status, October 2004
Oustanding Professor or Researcher
Department of Homeland Security
Sam M. Walton Free Enterprise Fellow
SIFE student group leadership 2001-2003
Long Island University
Anthony Cunliffe Award (Scholarship), 1996
Schulich School of Business
York University
Post-degree Studies, 1989-91
Comparative Religion
University of Toronto
First Year Entrance Scholarship, 1985
Richard Ivey School of Business
University of Western Ontario
PROFESSIONAL DEVELOPMENT
Seventh International Summer School and Symposium on Humour and Laughter, University of Aberdeen (Scotland), July 9-14, 2007.
Faculty Development Workshops here at Long Island University under Judith Kirchhoff, Jason Zhu and Aaron Lieberman.
Web-based training in classroom technology with McGraw-Hill at the beginning of April 2004.
The Art and Craft of Discussion Leadership at Harvard University at the end of April 2004.
Studied under award-winning teachers Ronald J. Burke and Christine Oliver (editor of Administrative Sciences Quarterly) and organizational scholar Gareth Morgan at York University.
During five administrations of the Management Skills course, worked with Gareth Morgan (Images of Organization) to explain his innovative ideas to small groups of aspiring problem solvers. I developed a hands-off approach to encourage self-motivated reflective practice.
During 1997, completed a graduate course in University Teaching and Learning at York University. In that context, participated in videotaped teaching and feedback sessions,
teleconferencing seminars, and multicultural sensitivity training.
In 1995, attended the 15th Annual Conference on Critical Thinking at Sonoma University near Santa Rosa, California. Also spent two additional days there
studying the Socratic method under Richard Paul. After the conference, offered in-service seminars at the
Toronto campus of DeVry University. Faculty members were inspired to redesign the student orientation course
(STOR 115) to include a critical thinking component, and to adopt a textbook I recommended.
BUSINESS COURSES COMPLETED
Postgraduate Courses
Schulich School of Business, York University
Philosophy and Method in the Social Sciences
Statistical Methods for Business Research
Qualitative Methods
Research Writing Practicum
Advanced Quantitative Methods
Individual and Group Behavior
Independent Study: Business Ethics
Advanced Topics in Organization Theory
Independent Study: Humor in the Workplace
Graduate Courses
The Richard Ivey School, University of Western Ontario
Marketing Management
Managerial Communication
Finance for Managers
Operations Management
Economics for Managers
Management Science
Accounting for Management
Management Behavior
Business Policy
End User Computing
Managers of Change
Political Environment of Business
Human Resource Management
Legal Environment of Business
Interpersonal Skills
Special Topics: Creative Leadership
Undergraduate Courses
School of Business and Economics, Wilfrid Laurier University
Introduction to Business Organization
Computer Fundamentals
Introduction to Financial Accounting
Business Law
Accounting: Basic Decision Process
Interpersonal Communication
Introduction to Marketing
Working Capital Management
Financial Management II
Organizational Behavior
Administrative Practices
Personnel Management
Business & Economics in the Greco-Roman Period
Introduction to Economics
Intermediate Microeconomics
Intermediate Macroeconomics
Decision Analysis
Basic Statistics
Industrial Organization: Theory and Evidence
Industrial Organization: Competition Policy
Enterprise and Public Policy
Industrial Relations and the Labor Market
Theories of Economic Regulation
OTHER COURSES COMPLETED
Postgraduate Courses
Department of Psychology, Long Island University
Research Design II
Graduate Courses
Department of Psychology, Long Island University
Contemporary Psychological Theory
Introduction to Clinical Psychology
Psychology Independent Study
Professional Issues & Ethics
History of Psychotherapy
Therapeutic Intervention
Practicum in Psychology
Tests & Measurement
School of Graduate Studies, York University
Systemic Approaches to Interpersonal Change
University Teaching and Learning
Philosophy of Psychotherapy
Department of Philosophy, University of Western Ontario
Special Topics in Values Theory: Interpretation
Undergraduate Courses
Faculty of Arts and Science, University of Toronto
Introduction to Psychology
Introductory Psychology of Religion
Jung's Theories of Religion
Freud's Theories of Religion
Religion: East and West
Introductory New Testament
East Asian Religions
Religious Consciousness
Comparative World Religions
The New Religions of Japan
Religious Self-Deception
Confucian Philosophy
Faculty of Arts, Wilfrid Laurier University
Philosophy and Contemporary Life I
Philosophy and Contemporary Life II
Logic and Critical Thinking
Introductory Logic
Ethical Theories
The Philosophy of Law
Models of Human Intelligence
Existentialist Themes
The Quest for World Peace
Problems of the Self
Business Ethics
Basic Christian Ethics
Introduction to Sociology
Basic Materials in Theory
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© 2010, Jim Lyttle, Ph.D. |
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