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Jim Lyttle |
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DegreesPh.D., Organization Studies, 2001 Schulich School of Business York University Toronto, Canada MBA, (using the Case Method), 1988 Richard Ivey School of Business University of Western Ontario London, Canada B.A., Philosophy & Economics, 1985 Wilfrid Laurier University Waterloo, Canada DissertationThe effectiveness of humor in persuasion: The case of business ethics training. UMI Dissertations Listing # NQ70570 Read it now Abstract Humor is a ubiquitous and under-researched phenomenon. Previous research on its effectiveness in persuasion has produced conflicting and inconclusive results. Accordingly, this study began by developing theory about when the use of humor could be expected to be effective, based on a review and integration of existing humor theory and persuasion theory. The Ethics Challenge (Lockheed Martin's board game that uses Dilbert cartoons to teach about ethics) was selected for an experiment to test this theory. As elements of the humor were removed, changes in the effectiveness of the game were noted. The independent variable was humor (cartoons, wisecracks, neither, or both) and the dependent variable was persuasion (changes in behavioral intentions and descriptive adjective ratings). Overall, it was the removal of irony and self-effacing humor that had the most significant impact on the effectiveness of the persuasive message.
OtherNominated for Teaching Excellence Award, 2009 & 2010 Pennsylvania State University - Great Valley Excellence in Student Service Award, 2007 Academic Advisement Center Long Island University 27 graduate credits in psychology, 2003-2007 Long Island University Nominated for U.S. Professor of the Year, 2007 Carnegie Foundation for the Advancement of Teaching Nominated for the David E. Newton Award for Teaching Excellence, 2006 & 2007 Long Island University Sam M. Walton Free Enterprise Fellow, 2001-2003 Anthony P. Cunliffe Award (Scholarship), 1996 Schulich School of Business, York University 36 credits in comparative religion, 1989-91 University of Toronto First Year Entrance Scholarship, 1985 Richard Ivey School, University of Western Ontario GMAT score = 740 Life Member of Mensa Professional DevelopmentTRNG 101: Online Faculty Training from the Center for Distance Education of Upper Iowa University, 2011 OL2000: Online Teacher Training from the World Campus of the Pennsylvania State University, 2010. Seventh International Summer School and Symposium on Humour and Laughter, University of Aberdeen (Scotland), July 9-14, 2007. Faculty Development Workshops at Long Island University under Judith Kirchhoff, Jason Zhu, and Aaron Lieberman. Web-based training in classroom technology with McGraw-Hill at the beginning of April 2004. The Art and Craft of Discussion Leadership at Harvard University at the end of April 2004. Studied under award-winning teachers Ronald J. Burke and Christine Oliver (former editor of Administrative Sciences Quarterly) and organizational scholar Gareth Morgan (Images of Organization) at York University. For five semesters, supported Gareth Morgan, Asaf Zohar, and Pat Bradshaw in developing independence and collaboration within project teams as part of the Management Skills course initiated by my thesis advisor, Rob Lucas. During 1997, completed a graduate course in University Teaching and Learning at York University. In that context, participated in videotaped teaching and feedback sessions, teleconferencing seminars, and multicultural sensitivity training. In 1995, attended the 15th Annual Conference on Critical Thinking at Sonoma University near Santa Rosa, California. Spent two additional days there studying the Socratic method under Richard Paul. After the conference, offered in-service seminars at the Toronto campus of DeVry University. Faculty members were inspired to redesign the student orientation course (STOR 115) to include a critical thinking component, and to adopt the textbook I recommended. Business Courses Completed
Other Courses Completed
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© 2012, Jim Lyttle, Ph.D. |
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